The short answer is that SEO is very effective not only for generating traffic, but also for generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. SEO pays off if you have the right strategy and work with a partner who knows how to get results.
Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). Yes, it's worth learning SEO, but you can't rely on it, you need to learn more skills parallel to the example of SEO Paid Marketing. SEO isn't that hard to learn.
All you have to do is be willing to put in the time and effort needed to learn the various concepts of SEO. You can always learn SEO online, but can you place the elements within your website effectively? Getting an SEO certificate doesn't necessarily mean you've learned something useful. It just means you've learned something. So don't let the appeal of a certificate cloud your judgment when you learn SEO.
If the curriculum doesn't seem useful to you, don't bother. The only common metric that every SEO agency puts on the face of every business owner who hires them is website visitors. When it comes to learning SEO fast, this is a question that everyone asks themselves when they become professionals and start doing SEO for websites. In fact, we've found that SEO and PPC efforts often work better together, as SEO attracts visitors through unbranded searches and guides them through the marketing funnel.
There are probably some SEO certifications that go deep into one area of SEO, such as keyword research or technical SEO, but the ones I found were pretty basic. Persistence is key, many SEOs give up after failing, everything is available on BHW, follow the advice of so-called SEO gurus with a pinch of salt. We asked 15 SEO hiring managers for the skills and requirements they consider important when hiring an SEO specialist. It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert.
SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or questionnaire. You have several options to improve the SEO of your website by doing it yourself, hiring an internal SEO and working with an agency. Put your numbers in the formula above and compare your answer with the quote from your SEO agency to estimate your ROI. In addition, an SEO professional working in an agency can often interact with these other vertical social media or PPC ads.
And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. I started with SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO. Yes, an SEO agency will optimize the website for those specific phrases, but ultimately, Google has the power in what you do and what you don't rank for.
Find out how to rank on google.