What Data Can You Collect with the Google Analytics Tag?

A tag is a piece of JavaScript that sends information to a third party, such as Google. Labels collect data, target your advertising campaigns, track ads, and perform other functions. The Analytics tracking code is an example of a tag. Like many web analytics tools, Google Analytics tracks basic page views and visit data, such as device type, operating system, and browser type. In addition, you can track limited properties at the user level (limited to a maximum of 20), since you have configured individual user tracking. The operation of Google Analytics is through the collection of information about visitors to the site. The way all of this data is transferred from the site to GA (the request) has changed over time. Many companies that use alternative analytics software on their websites continue to use Google Analytics because it has become the standard in data collection. You can also use Google Tag Manager to install not only Google Analytics code, but also other tags from Facebook, Twitter, and other data sources. In the digital architecture of the World Wide Web, Google could well be the drywall of this metaphorical building. What you choose to see on the Google Analytics portal doesn't necessarily affect what they collect. If you've researched tracking data on your website, you've probably heard of Google Analytics. How you access Google products and services is also important when it comes to the data they track and why. The analysis script collects a lot of information about a visit to your site, from the page they visit (utmdt) to the resolution of the computer screen on which it was viewed (utmsr). This feature requires a special code on your website (in addition to the normal Google Analytics tracking code). These are tags that you add to the end of the URL to provide Google Analytics with more information about your links, such as the campaign your content comes from and the social channel that generates the most revenue. You can see that this data is transmitted to Google Analytics on the Network tab of your browser's developer tools, or you can use Chrome extensions such as GA Debugger and Tag Assistant to see what information was sent to Google Analytics. Google Analytics is a valuable tool that allows website owners to know where their consumers found them, what actions they took on their website, and can even show where users are geographically located. If I visit a site and view three pages, Google Analytics will not collect information in the form of “Tim Marco visited your site three times”. You can use this data to determine how easy it is to find information on your site, as well as what information people are looking for, then you can create ads that direct users directly there. Because Google Analytics uses anonymous tracking, it doesn't allow in-depth tracking of user-level interaction. If you're looking for ways to get more out of your website's analytics data, understanding what Google Analytics can do for you is essential. With its powerful features and easy-to-use interface, it's no wonder why so many businesses rely on it for their website analytics needs.