Best practices for video advertising on TikTok Prioritize vertical videos. According to TikTok metrics, videos that range from 21 to 34 seconds are ideal for effective video ads. Jason is the leader of Ten26 Media with a track record of successfully leading digital marketing and advertising initiatives for. TikTok video ads should always be vertically oriented and load in the highest resolution.
Ideally, they should be filmed with an iPhone. TikTok has been downloaded a whopping 3.5 billion times worldwide, and the app has 30.8 million daily active users on the iOS version alone. All of this adds up to a lot of consumers eager to get consumable content, including your brand's content. All TikTok feeds are vertically oriented, and so should your videos.
TikTok users aren't going to turn their devices around or look for a magnifying glass to see your visual masterpiece. And this tip isn't just for aesthetic reasons, since vertical videos have 40.1% more impressions compared to videos recorded with a square or horizontal aspect ratio. Entertainment-related content accounts for about 535 billion views of hashtags on TikTok, but the ads are focused on sales. How can you reconcile the two? It's all a matter of balance.
Use entertaining elements to attract the public and then add promotional content that serves to convince users of your product or brand. If you're new to TikTok, you can start your account with more entertainment-based ads and then increase useful promotional content (think of tutorials and interactive videos) once consumers become familiar with what you offer. TikTok is full of sound snippets that you can take advantage of when creating your own content. Two popular options are licensed music tracks (which are used with permission, of course) and voiceovers from other content creators with which you can lip-sync and add your own touch.
More than 93% of the best-performing videos use audio, just remember to add subtitles so that viewers can take a look at your FYP during moments of silence. Creating a TikTok ad that users actually enjoy will require you to think beyond what usually works on other social media channels. TikTok videos are performative by nature, but it's obvious when the person in front of the camera interprets a script or calls it on the phone, as seen in most commercials. It shows how even large corporate brands can take full advantage of TikTok's publishing effects and achieve a characteristic TikTok aesthetic.
By creating your ads knowing the culture and trends of TikTok, you can expand the creativity of your campaign.
TikTok adsshould entertain, inform and include a call to action (CTA) button that tells viewers what to do next. So it's no surprise that TikTok users expect to see something more authentic in your ads, something that doesn't immediately look like a typical ad. If you're starting out with a new ad account, try out a large number of very different advertising creatives to discover what appeals to your audience the most.
Your TikTok ads should look authentic and entertaining and, at the same time, do their job to convert users and make them go down your sales funnel. Always design your ads for TikTok's full-screen vertical video format for mobile devices and keep in mind the safe areas that you don't want to cover with your content. TikTok offers an immersive full-screen experience, and more than 98% of the best-performing videos on TikTok use it. That's why it's so important to clearly define your audience: if you can reach an audience that's relatively undertapped by other advertisers, using TikTok ads won't ruin your budget.
In addition to taking advantage of movements, such as making your team follow that unforgettable Meghan Trainor or Gucci routine, you should also use hashtags to appeal to the TikTok algorithm and increase the likelihood that your ads will end up being seen by new audiences. The vast majority of TikTok videos are recorded in a vertical format, which means that TikTok users don't expect to have to rotate the screen to see the next video on their For You page.