Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence on Google. To help customers find your business, you can verify it and edit your company information. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area. Customize your profile with photos, offers, publications and much more. A Google My Business profile allows you to manage your online presence across the Google platform. Once you create and claim ownership of a Google My Business profile, you can access and edit all the information that appears in your ad, from business hours and location to any photo. Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your company, including your location, services and products. Having a Google My Business profile is essential for any business trying to maximize visibility in its local market. It's more than just creating an account for your company on Facebook or Instagram; it also means actively participating in managing your online presence with a Google My Business profile. There are four main ways you can use Google My Business to make your Google list profile a better local marketing tool: 1. Verifying Your Business: This involves entering your business address so that Google can verify that your company exists. If your business doesn't have a location that customers can visit, but it offers in-person services or deliveries, you can list your service areas. 2. Customizing Your Profile: You can customize your profile with photos, offers, publications and much more. This helps ensure that people find your business when they search for products and services like yours in their local area. 3. Posting Posts: You can even use Google My Business to post posts to your business profile, just like you would with Facebook and other social media platforms. 4. Utilizing the Free Marketing Kit: Google offers businesses access to a free marketing kit with stickers, social media posts and printable posters. If you choose to verify your company by mail, a postcard with a verification code will arrive in 14 days. The completeness and accuracy of your business profile affects its ranking, so be sure to provide the information requested in each section of the Google My Business dashboard. SEO is important for any business, but especially for small businesses that can use local segmentation to compete with big competitors in SERPs. Making the most of your Google Business Profile is essential for any company trying to maximize visibility in its local market. With the right strategies and tools, you can ensure that people find your business when they search for products and services like yours in their local area.