A drop in search traffic can also help identify other technical issues, such as your website not indexing on Google or being too slow. This slowdown would be recorded by Google spiders and by users, resulting in a lower search ranking because of it.
Google is still the big dog with a market share close to 67 percent. If Google used its massive search presence to preferentially reward users of its own software, it would create a monopolized feedback loop. That's why it's important to use other tools to track and measure your SEO efforts.
Google Analytics can help you track, measure and improve your SEO efforts. It can provide valuable insights into how users interact with your website, what keywords they use to find it, and how they navigate through the pages. You can also use it to identify any technical issues that may be affecting your rankings.
Finally, don't forget to follow us on Twitter, Facebook and YouTube for more useful Google Analytics tips. With the right tools and strategies, you can improve your SEO rankings and get more traffic to your website.