Google generally doesn't want multiple companies that aren't different business entities to share the same address. Your comprehensive set of SEO essentials. Increase your local SEO visibility with comprehensive local SEO management. SERP tracking and analysis for business SEO experts.
Get the best competitive SEO metrics, such as DA, top pages, and more. Find keywords that generate traffic with our keyword index of more than 1.25 billion. Explore more than 40 trillion links for powerful backlink data. Discover valuable information about your organic search competitors.
Check out the main SEO metrics for free while you browse the web. Explore all the free SEO tools Moz has to offer. Expand your knowledge with SEO resources for all skill levels. Learn modern SEO best practices from industry experts.
Step-By-Step Guides for Seeking Success Hand in Hand with SEO Authorities. Improve your skills and get certified with on-demand courses & certifications. Insights & discussions from an SEO community of more than 500,000 people. Discover information to make smarter marketing decisions in less time.
Earn 26% and keep your valued customers with unparalleled data & views. Get a competitive advantage in the changing world of search. Moz was the first (&) and is still the most trusted SEO company. Explore how Moz drives ROI with a proven track record of success.
Find out the latest and best of Moz. The author's views are entirely his own (excluding the unlikely case of hypnosis) and may not always reflect Moz's views. Frequently asked questions about this one big topic fill local SEO forums on the web, year after year. The guidelines for representing your company on Google contain most of the answers you're looking for about companies that share offices, but sometimes they can include very few details, leading to confusion.
Another example would be a yoga instructor who teaches at three different locations. If the building owners give them permission to publish their ads at locations, together with other instructors, the guidelines seem to allow creating several such advertisements. However, that activity could end up being perceived as spam, being filtered by sharing items with other yoga classes in one place and end up competing with the building's announcement. As the guidelines are not very clear, there is some room for maneuver in this regard.
Use your judgment when creating these listings and keep them as experimental in case Google should remove them at any time. If you're currently in a situation where you share a building with a competitor and you don't know why you appear invisible on Google maps, expand the map and see if your ad appears suddenly. If so, you're most likely experiencing filtering. If this is your situation, you have a few options to address it.
As a last resort, you could move your company to a part of the city where you don't have to share a location and you don't have close competitors, but this would be an extreme solution. In more practical terms, you'll have to audit your competitor and compare their metrics with yours to discover why Google sees them as the best search results. Based on the results of your audit, you can create a strategy to overcome your opponent, so that Google decides that it is your company that deserves not to be excluded. There's nothing wrong with multiple companies sharing an address.
Google's local index is full of companies that are in this exact situation, that rank well without fear of being penalized. But the key to success and safety in this scenario is definitely in the details. Evaluating eligibility, representing your brand accurately and honestly, complying with guidelines and best practices, and working hard to overcome filters will go a long way. Miriam Ellis is the local SEO expert at Moz and has been cited among the five most prolific writers in the SEO industry.
She is a consultant, columnist, advocate for local businesses and an award-winning visual artist. You'll find a wide variety of frequently asked questions about this topic in local SEO forums around the web every year. The guidelines for representing your company on Google contain most of the answers you're looking for about complicated companies. However, sometimes they can be wrong on the side of the lack of details, which creates confusion.
To help demystify the process, we'll answer some of the most common questions faced by business owners and marketers. To have more than one Google my Business ad in the same address, you must legitimately operate several legally different businesses. For example, a person who operates a pottery workshop and a pet grooming business in the same building can reduce the chance of being imposed on filters, sanctions, and other problems, by avoiding Name-O and conventions such as Sunshine Pottery and Sunshine Pet Grooming in the same place. Google seems to be more active in issuing suspensions to companies in the service area in this situation, even if the companies are different and legitimate.
If you're trying to create multiple listings for companies that share Google categories or that compete for the same keyword phrases in the same direction, Google filters typically make all entities, except one, invisible at the automatic zoom level of your mapping product. Google allows you to create listings with your home address, which you can hide in exchange for selecting your service area. If your brand sells products from another brand, don't include the brand of the product being sold in the Google My Business name. It's not uncommon for more than one company to be located at a shared address, but you should read on for more provisions and details.
If Google discovers that two companies share the same address, one or the other publication will be suspended. Google says that you shouldn't create these types of ads for any location that you don't own or that you don't have the authority to represent. However, let's say that there are other companies in the shared location of your categories or companies that compete for the same search terms. Google seems to be more active in issuing severe suspensions to SAB in this scenario, even if the companies are legitimate and different.
Businesses from the same address (or even from the same neighborhood) that share a category and compete for the same search phrases are often disappointed to discover that their GMB ad doesn't seem to appear on the map, while a competitor nearby or located in the same place ranks high. If you have several companies at the same address, you might be wondering how to create a Google My Business listing (now called Google Business Profile). In addition, if your companies only represent different lines of products or services that you offer under the umbrella of a single company, such as an operator who repairs water heaters and air conditioners, they are not eligible for separate advertisements. .