Walmart Fulfillment Services (WFS) offers incentives to qualified brands to help them grow in the marketplace. To become a supplier, you must meet certain criteria based on your reputation, sales, and alignment with Walmart's values.
Unlike eBay and Etsy, Walmart offers fulfillment services. This means that they will store the inventory of the items you want to sell in their marketplace. This is a great benefit as it allows sellers to spend more time increasing their sales at Walmart instead of dealing with customer inquiries.
When calculating your costs for selling on Walmart Marketplace, it's important to factor in the referral fee as well as fulfillment costs. The referral fee is charged for each individual item sold in the marketplace and may include a per-item fee, a referral fee, a closing fee, and a high-volume fee.
For companies in China to sell on Walmart Marketplace, they must have a valid Chinese business license, more than one year of operating experience selling in North American markets, and good store ratings.
If you get stuck at any point while selling at the Walmart Marketplace and need help from an expert, there are plenty of resources available.