Everything You Need to Know About Walmart Marketplace Fees

Are you considering selling on the Walmart Marketplace? Learn about the fees associated with selling on the Walmart Marketplace and how to become a supplier.

Everything You Need to Know About Walmart Marketplace Fees
Are you considering selling on the Walmart Marketplace? If so, you may be wondering what fees you'll need to pay. Walmart only charges a referral fee for subscribers of Basic, Premium, Anchor and Enterprise stores. There is no listing, item configuration, or monthly fee to sell on the Walmart Marketplace. The referral fee is based on the category your product belongs to and you only have to pay it when you make a sale.

Walmart Fulfillment Services (WFS) offers incentives to qualified brands to help them grow in the marketplace. To become a supplier, you must meet certain criteria based on your reputation, sales, and alignment with Walmart's values.

Unlike eBay and Etsy, Walmart offers fulfillment services. This means that they will store the inventory of the items you want to sell in their marketplace. This is a great benefit as it allows sellers to spend more time increasing their sales at Walmart instead of dealing with customer inquiries.

When calculating your costs for selling on Walmart Marketplace, it's important to factor in the referral fee as well as fulfillment costs. The referral fee is charged for each individual item sold in the marketplace and may include a per-item fee, a referral fee, a closing fee, and a high-volume fee.

For companies in China to sell on Walmart Marketplace, they must have a valid Chinese business license, more than one year of operating experience selling in North American markets, and good store ratings.

If you get stuck at any point while selling at the Walmart Marketplace and need help from an expert, there are plenty of resources available.