What are the Differences Between Google Analytics and Google Analytics 360?

Google offers two versions of its analytics service: the standard version of Google Analytics (GA) and the premium version, Google Analytics 360 (GA360). GA is free, while GA360 is a paid version with tiered pricing. Both versions can be used for tracking in all Visiolink applications. GA is known as a “freemium service”, meaning that basic features are available for free, but more advanced features require an upgrade to the paid version. With GA, you can gain a complete understanding of your customers across devices and platforms. It provides you with the tools to understand the customer journey and improve marketing ROI. However, it can be difficult to understand how to use it effectively. GA360 allows you to download your entire attribution model as a CSV file for reconstruction or further analysis. It also enables you to re-engage users and find new users more likely to buy. For larger companies that process more extensive and intricate data, GA360 may be better. With premium analytics, you get a ton of additional features that help you better collect, report, and analyze your data. It shows you how channels contribute to conversion growth and how they interact, but it doesn't take into account your order performance, call center activity, or physical sales. If you have questions or are ready to talk about how GA360 or Standard can help you EVOLVE your organization, talk to a Blast Solutions consultant. Find out how to rank on Google by visiting Burnes SEO.