To begin with, there are more than 200 ranking factors that affect your website's position on Google's SERP pages. This means that there is a lot to consider when optimizing your website for search engines. What's more, Google doesn't always make it easy to understand how its algorithm works. Much of what we know about SEO comes from experiments conducted by other professionals in the field.
Google also likes to keep us on our toes by regularly releasing updates that require us to adjust our strategies accordingly. This means that SEO professionals must stay up-to-date with the latest trends and best practices in order to remain competitive.
Learning SEO can be overwhelming at first, as there is a lot of information to take in. It involves a combination of tools, techniques, and strategies that are constantly evolving and adapting to Google's updates. However, it is possible to learn SEO on your own if you are willing to put in the time and effort.
When it comes to keywords, they are an essential part of SEO. It is important to find the right keywords for your brand and implement them both on-page and off-page. This can be a difficult task as there are many digital marketing agencies and experts who claim to have implemented the best strategies for SEO success.
If you don't have the resources or skills to do SEO yourself, you may want to consider hiring a professional or digital marketing agency. It can take up to six months before you start seeing results from your SEO efforts, so it is important to be patient and consistent.
At the end of the day, SEO isn't as difficult as people make it out to be. With a bit of knowledge and effort, you can get 95% of the work done with just 5% of the effort. You don't need to be an expert or hire one in order to succeed in SEO.