In some cases, the customer's site may be lagging behind its competitors in terms of content indexed. In such cases, this phase of the process is even more important. After adding new, high-quality content, page optimization should be done. Check out our Page Optimization Basics article for more information on this topic.
It's important to know who your target audience is. For example, if your business targets men aged 25 to 34, you can get more details by viewing the Interest Reports. This will show you what interests your audience and what they're looking for when they visit your website.
Technical SEO optimizations involve using relevant SEO tags such as title tags, meta descriptions, and header tags. It also includes improving page loading speed and using structured data. Additionally, it should include verifying that search engines can index all relevant pages.
Content marketing is a key component of an SEO strategy since users will easily share and link to high-quality content. The most important steps at this stage are keyword research and content architecture.
SEO is made up of smaller components that, when developed efficiently, become something greater than the sum of its parts. To learn more about how to rank on Google, check out our case studies.