To add social media profiles to your Google My Business listing, you need a website for your business, and then add the URL of your website in the link field to the Google My Business website. The first step in adding social networks to Google My Business is to add the URL of your website to your business profile. Google needs to establish partnerships with your website before it can add social media links to your ad. As in step 3 above, you're basically doing everything you can to show Google's algorithm that connected social media accounts are related to your business entity.
Therefore, the more you can interconnect them with hyperlinks, the better it will be to have your social media profiles added to your GMB list. The next step in adding social media links to Google My Business is to create the social accounts that you want to appear on your GMB listing. Including hyperlinks like this one improves your digital marketing efforts by creating an interconnected network that allows Google's algorithm to accurately add social media profiles to your Google My Business listing. Having more social media accounts creates more opportunities to add online data about your company to Google's Knowledge Graph, which is where the algorithm extracts information for your business profile.
Basically, you use third-party websites such as Facebook, Twitter, LinkedIn, etc., to confirm your company's social media associations through hyperlinks. Enter the example code below in the section of your website (replacing the exact information with your company information) and add a “SameAs” property for each social media profile that you want to include as an icon in your Google business profile. The way Google Business works with social media icons is to collect data from third-party sites on the Internet to confirm which social links should be added to the business profile list. If you've followed these steps, you'll see that links to social media profiles appear in your Google My Business listing.
By creating business listings in local business directories that Google trusts, you can send additional signals to the algorithm that your business is connected to specific social media profiles. Once the data is tracked and its accuracy evaluated, social media profiles can be added to the Google business profile that appears in the search, to Google Maps and to the knowledge panel. Social media icons may appear in a few weeks, but new businesses may take longer, as explained in the previous step of this tutorial. Google's algorithm needs it to visit all the pages, update the information found on them and link them together, which ultimately causes your company's social media accounts to appear on your company's Google profile.
Once you've added your website to your Google My Business profile, make sure that the website contains external links to your social media profiles. This can also help speed up the process of placing social media icons on your business profile, which appears on Google Maps and on Google's knowledge panel. Keep in mind that new companies will need more confirmations in the business directory than established companies, since new companies don't have as much verified information in Google's knowledge graph. As you discovered, the process for adding social media links to Google My Business includes several steps to provide Google with the information it needs in its Knowledge Graph.
Google will include social media profiles in Google Business Profiles (formerly called Google My Business) if the profiles are relevant and prominent...