Google Ads will prevent your campaign from exceeding your monthly budget, so there's no need to worry about fluctuations in daily spending. Your advertising budget will be the highest and most direct cost associated with your Google Ads campaigns, so it's important to be well-prepared and create and optimize your campaigns accordingly.
When it comes to budgeting for PPC, setting a daily budget and understanding how you'll run out are the most important aspects. You can also research keywords to find less competitive and less expensive keywords to bid on, which can help keep your Google advertising costs low. Additionally, startups can use Google Ads campaigns to test the new landing pages of their website and the attractiveness of their product offerings.
It's worth noting that Google Ads does not place a firm limit on the daily budget allocated and can exceed up to 20% of the budget to compensate for fluctuations in daily search traffic. After running your Google Ads account for at least 30 days, you'll have an idea of which keywords are worth your time and which aren't. You can also allocate more of your Google Ads budget at certain times of the day or spend more than your budget in certain geographic areas.
Finally, keep in mind that Google's ad auction uses your quality score (which takes into account ad relevance, landing page, and past performance) and your bid to drive its ad ranking. To get the most out of your Google Ads campaigns, it's important to understand how these factors affect ad spend.
By following these tips, you can ensure that you're getting the most out of your Google Ads campaigns and maximizing your return on investment.