How to Use Google Analytics for Any Website

Google Analytics is a powerful tool that can be used on any website. It allows you to track and analyze your website's performance, as well as the performance of your competitors. With Google Chrome, you can check the top SEO metrics instantly for any website or search result as you browse the web. To get started, you'll need to install the code snippet on your website. Then, you'll set up a container, which is essentially a bucket that contains all of your website's “macros, rules, and labels”. After that, you can open your website in a new tab and view the real-time reports in Google Analytics. Google analytics also allows you to configure your reports so that you only see the data and metrics that matter to you through “views”. Google Analytics is used by many technology giants such as YouTube, WordPress, Pinterest and Reddit for their traffic analysis. You'll need to enter your Google Analytics tracking ID in order to use it. It also allows you to easily update and add tags to your Google Analytics code without having to manually write code on the back end. If there is an error in the Analytics tracking code snippet, this window will display the error with a message and the tag assistant icon color will be red. You will need to choose the “Universal Analytics” option to create a tag for Google Analytics. Google Analytics provides invaluable information about your website and your visitors. It helps you understand the importance of KPIs for your website and business. If your company uses Google Ads, you can now link it to your Google Analytics account so that you can see “the entire customer cycle”. With data-driven strategies from Google Analytics, you can make changes to your site rather than relying solely on intuition. According to W3Techs, 54.5% of all websites on the Internet use Google Analytics as a traffic analysis tool. If you want to learn more about how to use Google Analytics for any website, check out Burnes SEO's guide on off-page SEO. With this guide, you'll be able to rank higher on Google and get more traffic for your website.