When you create and claim ownership of a Google My Business profile, you can access and edit all the information that appears in your ad, from business hours and location to any photo. Choosing your main category is very important because it dictates where and when you'll appear in Google searches. You can tell Google which categories your company is trying to rank in by adding relevant keywords to your business profile through Google My Business.
Google My Business profiles have strong local SEO, so the information you share will be above third-party sites that might have outdated details. There are special features available for Google business accounts, depending on the category you choose. This information is only used to verify your business and isn't displayed on your Google Business profile or shared with the public.
On the platform's analytics tab, you can see the queries customers use to find your business profile, whether they found you on Google Maps or Google Search, a breakdown of the actions taken on your ad, and how your photos performed compared to other profiles in your category. When customers are in a time of need (also known as micromoment), they turn to Google search to meet that need as soon as possible.
If you have a Google Business profile, it's quite possible that the prospect will find and contact your business to meet that need. Be sure to bookmark this address as you'll need it to access your Google Business profile listing in the future. You can also use Google My Business messaging to help customers contact you in real time, directly from your Google Business profile.
Having a Google My Business profile is essential for any company trying to maximize visibility in its local market. It allows you to provide details and photos of your company, including your location, services and products. It also helps ensure that people find your business when they search for products and services like yours in their local area.