Google Ads allows companies to create and share timely ads (both mobile and desktop) among their target audience. This means that their company will appear on the search engine results page (SERP) the moment their ideal customers are searching for products and services like theirs through Google Search or Google Maps. Retargeting (or remarketing) in Google Ads is a way to advertise to users who have already interacted with them online but haven't yet converted.
Google Ads is an effective way to attract qualified traffic, or eligible customers, to their business as they search for products and services like the ones they offer. For businesses, Google Ads will continue to innovate for easier use, large ad inventory and multi-channel reach. Match types give them a little leeway when it comes to keyword selections that tell Google if they want it to exactly match a search query or if their ad should be shown to anyone with a semi-related search query.
In addition to the name change for Google Ads, the platform focused on creating new features for its other products, meeting the needs of users, and facilitating the work of the marketer. A new campaign type called “SmartAds” has been introduced, which is now the default Google Ads experience. Changes to Google Ads branding won't affect campaign performance, browsing, or reporting.
Google's rebranding efforts are being driven by the growing need for greater simplicity to advertise on Google. Along with other channels, formats and locations, GDN, YouTube and Shopping (most of which were purchased, not created in-house) have made AdWords their home for a minute. If you're new to Google Ads or want guidance, contact the Living Online team of experts.
Google's senior vice president of advertising and commerce, Sridhar Ramaswamy, announced a series of changes (consolidation into smart campaigns) just a week before Google's marketing event. We looked at the history of Google's paid search program and how it became the centerpiece of the company's business model.
Google Ads (actually, all three names) is concise enough to make clear the value that companies offer. Another benefit is the enormous potential for growth, because simple platforms allow more users to use marketing services. Learn PPC terms, bidding strategies, and best practices for creating effective ads on Google Ads.
In conclusion, rebranding from Adwords to Ads was done in order to make it easier for small businesses to advertise across all PPC channels and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies. It also allows companies to create and share timely ads among their target audience when they are searching for products and services like theirs through Google Search or Google Maps.