If you own or manage websites, blogs or forums and want to monetize them, the Google AdSense program might be for you. The main difference is that advertisers use Google ads and publishers use AdSense. Although Google Ads and AdSense are advertising platforms created by Google, their purpose is completely different. Google Ads is a platform for advertisers, while AdSense is used by publishers (blogs, forums). The key distinction between Google Ads and AdSense is that businesses use Google Ads, while publishers and website owners use AdSense. That's the most significant difference between these two advertising platforms; each platform is designed for a different user and use case. Google Ads advertisers on the Google Display Network have more ad format options than Google Ads and Google Search Network advertisers. So what does an AdWords ad look like? When I search for “Adwords help”, four AdWords ads appear at the top of the SERP, followed by the first non-advertising search result (Google's support page). AdSense for links are closely targeted to the interest of users who visit your website, since they interact directly with the ad unit based on their interest in the ads shown to them. When someone searches for something on Google, the list of ads that appears above the organic list is called Search Ads. AdnAbu's Google Shopping Feed app helps you easily create Google Shopping Feed %26 to make your products available for advertising and free listings. Finally, adding a phone number with your location's area code is another way to ensure that your ad appears in area-specific searches. Publishers have no choice on which payment system is followed and will receive payment based on the model supported by advertisers. Depending on the keyword competition and how important that keyword is to your company, the ad may or may not work for your business as a real conversion. But remember that not all websites are eligible for a Google AdSense account and you must meet specific criteria in order to get one. The good news is that both AdWords and the display network (via AdSense) are good options for advertisers. You can also select the location of the ad on your web pages and choose where on the page you want to allow advertisers to show their ads. Meanwhile, Google Ads advertisers can only serve one of their ads at a time on Google, the Google Search Network, and the Google Display Network. In terms of how much money you can make with AdSense, you're on the whim of how good Google ad advertisers are at, well, advertising. To find out how to rank on google, check out Burnes SEO's guide to optimizing your business for search engine results pages (SERPs).