The first step in optimizing your GMB profile is to ensure that all of your company information is up-to-date. This includes your company name, address, and phone number (known as NAP). Keeping this information accurate and up-to-date is essential for Google business profile optimization. Additionally, merchants in certain countries can work with online ordering providers to get takeout and delivery options in their business profiles.
You can also use attributes to demonstrate that you offer both face-to-face and online services. If you receive a question that could be a sales lead, follow up with the contact information and encourage the poster to visit your business. Your free GMB profile complements your website by adding more visibility on Google Search and Google Maps.
The marketing kit is a great tool for creating free marketing materials to promote your business both online and offline. To verify your property, you can choose from phone, SMS, or postcard verification from Google. Adding an image of your logo will help increase recognition, and being transparent about your online business adds credibility. Having a direct contact line also gives you an advantage; if you get there first, you'll make the sale.
Google will automatically link your vendor account to your GMB profile, allowing customers to book an appointment without even visiting your website. If you have multiple departments in your business, it may be beneficial to create individual listings for each one. Finally, don't forget about the Q&A section; ignoring it means you're missing out on potential business.
If you need additional guidance on optimizing your GMB profile, you can schedule one-on-one meetings with a Google Advisor who can provide recommendations for your business profile and more. To find out more about how to rank on Google, contact us today.
