Google Sites includes Google Business Apps as a fully hosted offering and does not require any software to deploy or servers to maintain. It also provides the retention of full control of documents and the protection of the person you share any information with. The application allows users to create and edit files online while collaborating with other users in real time. It also has an integrated Google image search engine with the ability to filter results by their dominant color.
The design features offered are simple and straightforward, but they are all design tools related to Google Drive. You can also use a URL that you already own by verifying that you own it, pointing the URL to your Google site through your hosting provider's platform, and then directly assigning your custom URL. You can even show ads with Google AdSense to earn money.
Google Sites is good for something like a quick event, a short-term project website, a time-sensitive site or even a simple placeholder website. However, it is not suitable for full-fledged websites due to its lack of features. With the new Google Sites, it even has the same Material Design conventions as other Google products. Find out how to rank on google.