When it comes to Instagram, studies have found (after analyzing 12 million Instagram posts) that the best time to post is between 9 am and 11 am. However, each Instagram account has a unique audience, with followers located in different time zones, so it's important to find the best personalized time to post. Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts.
For Facebook, there is no one-size-fits-all answer as numerous studies have been carried out on the subject, and all of them have yielded different results. However, some conclusions were made in general around the world.
LinkedIn is quite different compared to other social platforms because it consists more of a niche audience. LinkedIn attracts more professionals and career-focused individuals looking to network with others in their industry or obtain information for professional development. For this reason, your posts may have more value, especially for B2B companies.
Research has suggested that companies that publish once a day on Google My Business (GMB) have performed well and have improved rankings. The secret is that Google tends to look favorably at companies that use Google products more often. However, keep in mind that only the most recent Google post is visible in a search, so if there are any important news, offers or sales that you want people to see, it might be a good idea not to have another post for the next 6 days. Otherwise, that post will be buried behind the new posts.
At a minimum, you must publish to Google My Business once every 7 days. It allows users to create and manage free business listings on Google Maps to view businesses while performing local searches. You can add your company details to appear in Google Search, Google Maps and Google Earth. When an Internet user searches for the name of your company or the category related to your business in your region, your page will be seen much more easily.
With location extensions, you can include your company's locations in your Google AdWords ads. Location extensions display the company name, address, and phone number along with the ad to help potential customers connect with your local business. Even without a website, businesses can set up Google My Business pages to verify themselves.
Google My Business was renamed Google Business Profile according to the company. GMB publications are a new medium for those who want to increase web traffic and leads, and even sales for their customers. You can also create publishing queues and set specific intervals to automatically publish to Google My Business on certain days and times.
You can use calls to action in your posts to inspire people to visit your page, website or social media profile immediately from within the publishing tool. You can also select how often your posts are repeated with the Publish... tool.
If you think it's too much work if you have multiple companies on Google or manage multiple Google business sites for your customers, you're right. But can you schedule posts on Google My Business? GMB's daily listing updates help your page rank better in search results.
Circleboom's social media editor lets you schedule Google My Business updates directly from your Circleboom Publish dashboard to keep customers informed. With this tool, you don't need to go to your GMB page every time you want to post offers, promotions, news or new items.
To sum up, finding out what is the best time to post on Google My Business is essential for businesses looking for an edge over their competitors. With Circleboom Publish's powerful scheduling tool, you can easily schedule posts at optimized times without having to manually go into GMB every time.