10 Proven Benefits of Having a Google My Business Listing

Google My Business offers you the ability to include your business location in Google Maps and local search results. It allows users to see the information they need at a glance. An interesting survey by Bright Local found that with Google My Business (GMB), the average company receives 1,009 customer searches every month, of which 84% come from discovery searches and the remaining 16% from direct searches. Here are 10 proven benefits of having a Google My Business listing, and as a bonus, we'll also show you how to use it to increase sales. Google is one of the largest search engines in the world. It receives more than 63,000 searches per second on any given day, not to mention that “searches near me” have doubled over the past year. To make the most of your Google My Business listing, try to upload at least 5 to 10 photos and videos - the more images, the better. Having no image on your Google listing is like not having a profile picture on social media - it doesn't help customers warm up to your business. Adding an image gives your brand a face or meaning. One of the key benefits of Google My Business is the ability to make posts. Posts are a great way for companies to promote offers, news, events, product updates, and announcements. These updates will be displayed on Google Search and Maps, giving businesses even more ways to stay in touch with potential customers. Google My Business is highly visible in local search terms. You can get higher search ranking positions (SERP) in related search terms in the local area of your company. Optimizing your local SEO allows smaller companies to compete with companies with a more substantial online presence in their local area. Unlike paid social media advertising or Google ads, a GMB listing is completely free and prioritizes your company name in search results to increase interest, queries, and even sales. In addition to informing potential customers of your company's physical location, a Google My Business listing will increase your online visibility. Claiming your Google My Business profile is the easiest first step to creating your online visibility - which can make or break your business. Just by creating a Google My Business listing and completing the verification steps, your store location will also begin to appear for local searches on Maps. Not only does Google My Business make your business easier to find on Google, but online directories like GMB help you reach potential customers who might not otherwise know how to find you. Most users start their customer journey on Google Search, especially when they search for services for local businesses. To keep abreast of changes to Google My Business, you can subscribe to the News RSS feed & Updates, which is part of the Google My Business Community. Having your address on Google Maps with the right list makes your business more visible and attractive in search - and that can lead to more sales for you. To track direct traffic from Google My Business with Google Analytics and see how users behave on your website, you'll need to activate this feature in the GMB dashboard. Find out how to rank on google by using On-Page SEO techniques.