What is SEO in Digital Marketing for Beginners?

SEO stands for Search Engine Optimization and is the act of increasing the quantity and quality of traffic to your website through organic search engine results. Learn more about SEO basics, misconceptions, changes, algorithm updates, focus keywords, and more.

What is SEO in Digital Marketing for Beginners?
SEO stands for Search Engine Optimization and is the act of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of taking steps to help a website or content rank higher on Google. SEO is a fundamental part of digital marketing as people conduct billions of searches every year, often with the commercial intention of finding information about products and services. It is the name given to the activity that tries to improve search engine rankings and is simply quality control of websites. Search engine optimization is a long-term plan as it can take anywhere from six months to a year to rank for most keywords. Title tags, meta descriptions, alternative text, and headers are important pieces of the SEO marketing puzzle. With Google Chrome, you can check the top SEO metrics instantly for any website or search result as you browse the web. Alt text is the most important from an SEO point of view as it describes the image for visually impaired visitors, as well as for trackers. Misconceptions about SEO should be avoided and it would be crazy to use your focus keyword on all elements of the page just to cross them off the list. Long-form content usually outperforms short-form content in marketing and many paid SEO tools offer a means to discover duplicate content. To rank on Google, you need to have a comprehensive understanding of SEO and its changes and algorithm updates. You should also be aware of misconceptions about SEO and use your focus keyword wisely. Finally, you should use paid SEO tools to discover duplicate content and strengthen your local SEO efforts.