Google Ads gives you control over how you spend your money. You can choose how much you spend per month, per day and per ad. Google supports both display ads, through its two million sites associated with the display network, and text ads, on its search engine results page. The company is estimated to have an 18% share in all media advertising, both online and offline. In 1998, there were approximately 500,000 Google searches per day and now there are approximately 3.8 million Google searches per minute. And did you know that most of the search results you see on Google are from the search engine? It handles more than 2 billion searches per year. That's more than 5 billion searches per day. The network has something for companies of all sizes with different budgets and different advertising objectives. Different target audiences, most of whom have used Google at least once in their lives to find the answer to a problem. So in a sea of seemingly endless searches of more than 2 trillion a year, why wouldn't you take a bucket to see how much revenue you could generate? After reading this, you would think that Google Adwords is quite simple, right? You can run ads to generate more leads and revenue. You can sell more products online. You can drive more traffic to your website. But, unfortunately, it's not that simple. There are other things to take care of. We will discuss it in another chapter, however, for now, let's analyze the benefits of Google Adwords as an advertising platform. Nearly 65% of all small and medium-sized businesses use Google Ads to boost their business. You have to get on that train, otherwise you risk losing to your competitors. This may seem counterintuitive, but you need to spend money on ads to save money. With its demographic-based targeting capabilities, Google Ads offers you excellent ROI. As mentioned above, Google is one of the main players in the online advertising business. In terms of numbers, W3Techs reports that almost 45% of all websites use their ad networks. Do you want to create your SEO with Google My Business? The Glofox blog has the perfect article for you. Jenny Weller explains why you need to start using My Business and shares tips for optimizing it and getting more sales in this 10 minute read. Running a Google Ads campaign is one of the best ways to not only drive more traffic to your website, but also increase the likelihood that that traffic will convert into conversions. I hope these pros and cons of Google Ads helped you decide if Google Ads is right for your business. Each advertising experiment will yield different results, since not all experiments are the same. For example, you could try to run an ad campaign for a set of service-based keywords for one month, and then change it the next month by running ads for a different service. Even with the same audience, these two experiments will produce different results because, most likely, different people prefer to buy different services. Google Ads allows you to quickly find what works through testing and gives you easy access to split testing tools like Google Optimize. This can help you eliminate months or years of trial and error all at once. Most companies that advertise on Google will receive a return on their ad spend, which makes Google worthwhile. Google's powerful analytics help you get more out of your advertising campaigns, giving you clear insights into what works and what doesn't. With Google Ads, you can advertise locally to maximize foot traffic to your business at the most profitable times or increase local brand awareness. Google Ads offers you a geographically diverse reach, allowing you to choose which areas, cities or countries you want to restrict your ads to. Therefore, Barbara Pezzi, the company's chief analytics officer, used the Google Analytics segment function and modified its Google search ads. And you don't have to rely on Google Ads itself to measure actual advertising performance because you can connect third-party tools to help you increase performance. There are more ads on Google Search and its other properties than ever before in different formats which means that if you don't use search ads and other types of ads in your business, your business will feel the impact. Now that you know why running Google ads is a good idea for your business, the next step is to learn the basics of running an advertising campaign. Of course, if you don't have the in-house experience it may be worth hiring a Google partner to research keywords and create a Google search ad campaign or remarketing campaign on your behalf. Any self-respecting advertiser should be able to generate a double return on ad spend (ROAS) with Google Ads.