Content is the foundation of any successful SEO strategy. To rank well in search engine results pages (SERPs), you need to create content that is valuable, unique, up-to-date, shareable, and professional. Content should also be optimized for relevant keywords and grouped into categories so that users (and search engines) can easily find it.
The title tag is an HTML element that appears in the main section of each web page. It provides a clue as to what the page is about and should include the subject of the page. For example, if you have a page that sells a product, the product name should be included in the title tag.
The text that appears below the title tag on a search results page is called a meta description. You have more characters to work with than a title tag, which you should use to explain what the page is about. Meta descriptions are not an important element on the page but they can help improve click-through rates from SERPs.
Headers are also important for on-page SEO. Each page should have an H1 tag and H2 tags to describe the main categories of information on the page. This helps search engines understand what your content is about and how it should be indexed.
Images are also important for on-page SEO. Every time you include a multimedia piece on your page, be sure to put an alt tag on it. This acts as a title tag for the specific media and helps search engines understand what the image is about.
Keywords are also important for on-page SEO. You should create pages optimized for relevant keywords and group them so that users (and search engines) can find them easily.
E-A-T (Experience, Authority and Trust) is another important element of on-page SEO. This is a concept used by Google to rank the quality of content on pages and websites. Paying close attention to E-A-T will help you improve your content and authority, and increase your rankings, traffic and conversions.
Finally, mobile optimization is essential for on-page SEO. Over 50% of all online traffic is now on phones so Google now indexes websites based on their mobile pages rather than their desktop pages. Make sure your website is optimized for mobile devices to ensure it ranks well in SERPs.
On-page SEO involves optimizing your content and structure to make it easier for search engines to understand. The three most important elements of on-page SEO are content, title tags, and meta descriptions. Other important elements include headers, images, keywords, E-A-T, and mobile optimization.
