Unlock the Benefits of Google My Business for Your Business

Google My Business (GMB) is a free and easy-to-use tool that allows businesses and organizations to manage their online presence on Google. GMB provides a range of benefits, from appearing on Maps and Google Local Pack listings to gaining insights into customer behavior. An interesting survey by Bright Local found that the average company receives 1,009 customer searches every month, of which 84% come from discovery searches and the remaining 16% from direct searches. Google is one of the largest search engines in the world, receiving more than 63,000 searches per second on any given day. With GMB, businesses can include their location in Google Maps and local search results, allowing them to compete with larger companies in their local area. Optimizing your local SEO can help you get higher search ranking positions (SERP) in related search terms in your area. In addition to increasing your organic visibility on Google, GMB also makes it easier for customers to find your store. Just by creating a GMB listing and completing the verification steps, your store will appear for local searches on Maps. Customers can easily locate your business online and in person with a GMB listing. Optimizing and managing a GMB profile should not take more than a couple of hours and will quickly benefit your business with better visibility within Google. Since Google makes regular changes to its algorithms, having an up-to-date GMB profile is essential if you want to be found in local searches. Google My Business listings are visible for relevant search terms between Google Ads ads and top organic search results in Google Search. Your GMB profile is the best way to provide Google with this information so that it can successfully meet the search needs of your consumers. The Local 3 Pack is located in a valuable and highly visible space on the Google search results page. Understanding how customers interact with your company is a key benefit of GMB for any company looking to grow among its current audiences. GMB offers businesses a quick and free form of advertising on Google. Any company that wants to increase its reach, visibility and profitability locally should use GMB. An optimized and updated GMB profile tells Google that your profile is relevant to users searching for your product or service and that it can potentially display your profile in Google's 3-local package. Google My Business is highly visible in local search terms and offers businesses an important tool to increase their presence in local searches and attract customers online. It should not be overlooked as part of an overall marketing strategy that includes running Google Ads or creating SEO through your website.