Google My Business (GMB) is a free, feature-rich business listing that local businesses can use to manage their presence on Google Search and Google Maps. It allows you to provide details and photos of your company, including your location, services and products. With GMB, buyers and sellers can find each other, and companies can show their offers, their brand and even their personality. It is a crucial part of setting up Google My Business and affects visibility when your potential customers search for you. Let's look at the four main ways you can use Google My Business to make your Google list profile a better local marketing tool. Creating your business profile on Google is free and easy. All you need to do is create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. Information previously accessed through the Google My Business app is now visible in Search and Maps. Whenever a user searches for things like “pet supplies” or “moving services”, even if they don't enter a specific location in the search field, Google will display local providers at the top by default. Google My Business allows you to manage and optimize your business profile on Google. If you're a company that accepts appointments and bookings, having this feature could make things a lot easier for you and your customers. Through photos and publications, companies can show their offers, their brand and even their personality. Labeling these areas will make it easier to understand your customer journeys with Google Analytics. Many companies think that if they don't have a physical store or an office, they can't appear on Google. This is not true - it is a great option for most types of businesses, especially if you're planning to make an introductory offer. According to a well-respected Whitespark industry survey, Google My Business is the number one factor in the local ranking. To get started as a first-time user or if you're transitioning from the Google My Business app, all you need to do is create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. Another way to know what GMB features are available to your industry is to conduct a competitive investigation, either manually through Google Search or with BrightLocal's Google My Business auditing tool. Google My Business is an essential tool for any business looking to increase visibility on Google. It allows buyers and sellers to find each other, provides details about your company, including your location, services and products, and allows companies to show their offers, their brand and even their personality. With GMB, companies can also accept appointments and bookings easily. It is also the number one factor in local ranking according to Whitespark industry survey.