Google Ads is a platform for advertisers, while AdSense is used by publishers (blogs, forums). Advertisers use Google Ads to drive traffic to their sites, and publishers use Google AdSense to monetize their current traffic. The second big difference between AdWords and AdSense is that AdWords is used to buy advertising from Google, while AdSense is used to sell advertising space to Google.
Search marketing beginners often hear about Google's two advertising platforms, Google Ads and Google AdSense. AdSense for links are closely targeted to the interest of users who visit your website, since they interact directly with the ad unit based on their interest in the ads shown to them. Meanwhile, Google Ads advertisers can only serve one of their ads at a time on Google, the Google Search Network, and the Google Display Network.
Google Ads advertisers on the Google Display Network have more ad format options than Google Ads and Google Search Network advertisers. You can set a fixed budget that the platform uses to advertise and track your success with Google Analytics when operating a Google Ads account. Additionally, advertisers can have a general idea of how much they are going to spend by setting maximum bid amounts for their keyword phrases.
AdSense for Video allows publishers to serve ads that typically include video content to generate revenue by advertising Google's extensive advertising network. If you own or manage websites, blogs or forums, follow the webmaster guidelines and want to monetize your efforts, the Google Adsense program might be for you.
To sum up, there are several key differences between Google Ads and AdSense. While both are advertising platforms created by Google, their purpose is completely different. Advertisers use Google Ads to drive traffic to their sites, and publishers use AdSense to monetize their current traffic. Additionally, advertisers can have a general idea of how much they are going to spend by setting maximum bid amounts for their keyword phrases.