Understanding SEO Marketing and How It Works

Search Engine Optimization (SEO) is the process of increasing both the quantity and quality of website traffic by using techniques to increase the online visibility of the website in search engines, specifically for a pre-selected target audience. SEO works by optimizing the pages of a website, conducting keyword research and getting inbound links. The goal is to improve the position of your website on search results pages, as the higher the website is on the list, the more people will see it. Search algorithms are designed to display relevant and reputable pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank better in search results. You can usually see the results of SEO efforts once a search engine has crawled and indexed the web page. An SEO marketing strategy is a comprehensive plan to attract more visitors to your website through search engines. Working to increase organic traffic through SEO can cost you time and effort, but its compound effect makes organic traffic the best value for money channel for producing customers. On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable online business. When it comes to “What is SEO and how does it work”, remember that every SEO content strategy should start with keyword research. Just like the best marketing in the world won't help you sell a bad product, super-advanced SEO is useless if you don't have quality content. Off-page SEO refers to SEO strategies that occur outside of your website, such as creating links to main content. Title tags, meta descriptions, alternative text, and headers are important pieces of the SEO marketing puzzle. There are rules and best practices, but the core of SEO is to figure out what works for your site or client and then change it when it stops working. WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. SEO is the process of adapting your information so that Google can more easily “decipher your website”. LYFE's talented marketing team provides quality SEO services that will improve your search engine rankings and attract more relevant organic traffic. Keep reading to learn more about how SEO optimization works and how to optimize your site for search in this SEO Getting Started Guide.