Based on the keywords they want to target, companies pay to have their ads rank at the top of the search results page. To understand those rankings, let's take a look at exactly how Google ads work. Now that you know how Google ads work, let's take a look at the different types of Google ads you can use for your campaign. Google Ads works on an auction system, which is carried out every time a user performs a keyword search.
Google Ads shows your ad to potential customers or customers who are interested in your product or service. Advertisers bid on search terms or keywords, and the winners of that bid appear at the top of search results pages, YouTube videos, or relevant websites, depending on the type of advertising campaign selected. You just want your ad to appear in Google search results for desktop, not on other websites in your industry. If you have a physical product, Google Shopping ads can get qualified leads by showing your product directly to customers.
Google Ads allows you to create and share timely ads (both on mobile devices and computers) among your target audience. Once a Google query is made, the search engine processes the request and executes the auction, which determines the ad positions and the CPC of each advertiser. The easiest way to see how you're doing on Google PPC is to compare your PPC performance with that of similar advertisers in your industry and spend range. This means that marketers target a specific keyword on Google and place bids on the keyword that compete with others who also target.
When you set up your Google ad for the first time, you'll select a geographic area where your ad will appear. If you're not tracking or analyzing your Google ad campaign, you're going to earn very little from it. When a user searches for a keyword you're targeting, Google automatically switches to auction mode and compares your ad ranking to that of all other sellers who target that keyword. Not to mention that the Google Ads platform has been around for almost two decades, which gives it a certain seniority in the area of paid advertising.
This means that your company will appear on the search engine results page (SERP) the moment your ideal customers are searching for products and services like yours through Google Search or Google Maps. Using Google Ads (formerly known as Google Adwords) may be the most profitable decision you make for your business. Enhanced CPC is based on Google's historical data to help you predict where and when to adjust bids for the best results. After all, there are likely to be plenty of other marketers competing for the same keyword through Google Ads.
The search network contains advertising placements such as actual search results on Google, other Google properties such as Google Maps and Google Shopping, as well as Google partner sites that display text ads. The Display Network is an extensive collection of third-party websites that have partnered with Google and have agreed to serve Google ads.
Find out how to rank on google.