How to Update Your Google Business Profile

Google recently announced that its local listing platform will now be known as Google Business Profile. Learn how to update your profile for maximum visibility on SERPs.

How to Update Your Google Business Profile
Google recently announced that its local listing platform, Google My Business (GMB), will now be known as Google Business Profile. This update is an exciting opportunity for local businesses to claim, verify, and optimize their profiles. To ensure a smooth transition, it's important to update your Google business listing with the right information.

To open your business profile, select Edit profile. After each change you make, select Save. Fill in important information about your company, such as your company name, company description, physical address, company categories, hours of operation, and more. Google deliberately combines the information you provide with information provided by your customers and third parties to provide a complete picture of your business.

If your company has multiple locations or you are an agency that manages multiple customer locations, the best way to manage your profiles is to log in to the Business Profile Manager dashboard. With the recent update, Google places the most useful features of Google My Business in a more visible location: the search results page. From the Edit Profile menu, you can edit your company information, schedule, add and delete products and services, and upload photos and videos.

Update customers with the latest news through publications, offers, direct messaging and much more. When messaging is enabled, customers will see the “Chat” button on your Google Maps Business profile and can send you messages at any time. To prevent the loss of existing customers and promote an increase in new customers, update your Google business listing to ensure a smooth transition.

The industry and service categories you choose on Google are critical to ensuring that the right customers find your business on Google Search and Maps. Update your Google listing to ensure that the hundreds of apps that exist are filled with the right information and can multiply your reach. These are exciting times to be a local business, and now is the time to claim, verify and optimize your Google Business profile.

Before the name change, most users managed their business listing from the Business Profile Manager (formerly known as the Google My Business dashboard). That's why Google encourages most GBP users to manage their profiles directly from Google Search.

If you're looking for help optimizing your Google Business Profile for maximum visibility on search engine results pages (SERPs), contact a professional SEO agency for assistance. They can help you create an effective strategy for ranking higher on SERPs.