Google Business Profiles (GBP) are an essential part of optimizing your business profile on Google. Known as “NAP”, they include the company name, address and phone number, and it is critical to keep this information up to date in order to maximize visibility. You can now complete verification or resolve other issues with your business profile directly from search. This means that you must follow Google's business profile guidelines; otherwise, your business profile may be suspended.
By keeping the most basic information about your company up to date, you'll improve your visibility in search. You can also manage your Google Business Profile from Google Search and the Google Maps app. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area. If people don't visit your website or call your business after visiting your page, you may need to add additional compelling information.
Ratings are compiled and Google's star average is shown in your GBP in bright orange font, just below your company name. By keeping your GBP active, you let Google know that your business is a viable option for customers. Add attributes to show that your business identifies as black-owned, women-owned, veteran-owned, and LGBTQ+ friendly so people can learn more about your business.
With all the time spent designing a website, it is easy to forget about optimizing a Google Business Profile (GBP) page. To ensure maximum visibility on Google, it is important to follow best practices for optimizing a GBP page. Find out how to rank on Google by contacting an SEO expert.