What is the Difference Between Google Adwords and Google Ads?

The new Google Ads brand is the full range of campaign types available today, including Search, Display and Video. It is a more concise representation of what the platform can offer advertisers, and it has become more difficult for them to determine which Google products are right for them. Google Ads (all three names) is a great way to reach potential customers at any stage of the process. It also has the potential for growth because simple platforms allow more users to use marketing services. The best first step is to conduct a Google Ads audit to make sure you're not spending money that's better spent elsewhere or if you're in a position to boost your PPC. Over time, Google Ads will test your different text combinations to determine what works best. For small businesses, Google introduces Smart Campaigns, an easier way to target visitors who are ready to call, visit the store to make a purchase, or connect to the Internet. Originally, AdWords was created for a “second computer world” in which someone comes home from work, drinks a beer, and then goes to their office for what could have been the first time that day. As part of the Google Marketing Platform, Google has also released a new feature called Display %26 Video 360. Built on the integration between formerly disparate platforms, the second new brand born out of consolidation, Google Marketing Platform will allow business marketers (and the agencies that serve them) to combine ad creativity and analytics in one place. Conceptually, AdWords was created for a world where computers come first, in which someone comes home from work, smokes, retires to their quarters, and surfs the Internet in search of what may very well have been the first time that day. Therefore, Google decided that the switch to Google Ads was necessary since it is a simpler and less confusing representation of what the platform is capable of offering advertisers. The change aims to make it easier for small businesses to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies.